Darn Tough Socks
SPEC CAMPAIGN: Mia Anderson (AD) & Aaliyah Beverly (C)
Nature that Nurtures
Darn Tough socks were made for adventure. Show off your coolest destinations, without compromising quality.
Spring 2024
Indiana University Media School - Portfolio Workshop
Campaign Expansions
Postcards are out, destination socks are in. When it's time to choose a souvenir for the family and friends, send something a little more interesting.
Collaboration Opportunity
In tandem with the "Send Socks" campaign, Darn Tough should partner with the National Parks, creating a unique sock for each one. These would be available both online and in stores as a limited collection.